01Shaggar Institute of Technology
Posting wasn't the problem. The system was.
A complete communication strategy to align people, platforms and purpose at a growing educational institution.
See the thinkingSelam Tsegaye
Ideas intoImpact.
Marketing Strategist. Storyteller. Builder.
I help purpose-driven organizations turn ideas into meaningful connection, and lasting impact.
A more human and connected future is possible.
Strategy / Storytelling / Communication / Growth
Selected Work
Real challenges. Considered solutions. Greater possibility.
02Alchemizing Stories
Stories that make us feel understood.
A storytelling platform amplifying real voices and lived experiences through thoughtful content and community.
See the thinkingWhat could we work on together?
Different challenges. A shared belief in what's possible.
For an idea, brand, or organization that needs clearer positioning. Audience understanding · Positioning · Messaging · Go-to-market planning.
For work that needs a clearer, more coherent way to reach people. Content strategy · Campaign planning · Copy and narrative · Communication planning.
For teams that need a practical system behind their marketing. Acquisition planning · Outreach communication · Marketing coordination · Measurement.
“Before I make anything,
I ask: Who is this really for?”
- Who is this really for?
- What problem are we actually solving?
- Why should they care?
- What should happen next?
Then we can talk about content.
Because strategy isn't about more noise. It's about more people — and a more thoughtful, inclusive tomorrow.
Selam
A little context.
Selam's path into marketing did not begin with marketing. Her foundation in Global Studies and International Relations shaped how she thinks about people, institutions, communication, and power.
Her professional work moved through communication, media, marketing, strategy, digital growth, storytelling, and technology.
Experience across marketing, communication, media, and social impact.
SITEBSEthiopian National Dialogue CommissionYAMGFANOS
Things I'm curious about
AI × Africa
What changes when more people can build with AI, not just consume it?
Stories × Health
Can a personal story make complicated information easier to trust?
Youth × Voice
What happens when institutions actually listen to young people?
Marketing × Meaning
Can a brand grow without becoming louder?
LET'S BUILD WHAT MATTERS
Have an idea worth building?
I'm always open to purposeful conversations about strategy, storytelling, and the work ahead.